Whether my job is to sell a widget or an experience, I revel in the challenge of understanding how to connect with the target audience in the most meaningful, timely, and actionable way. I began my career by developing a solid foundation in marketing and an appreciation for data intelligence within the financial service category. Applying the breadth of customer data and historical trends, I thrived on developing and predicting consumer relationships throughout their lifecycles. I also immersed myself in operations, product development, compliance, risk, and P&L management to better understand how successful businesses thrive.
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As my responsibilities expanded into executive leadership positions, particularly during the unprecedented COVID-19 pandemic, organizational management, operational efficiencies, technological advancements, crisis and reputation management, and a renewed focus on employee and consumer sentiment became vital factors to consider when developing marketing strategies.